You're conducting market research today. Are you able to leverage the knowledge
gained from those efforts back into your analytical CRM environment?
Traditional database marketing focuses on the transactions and behaviors of a
customer as captured in a database. Market research focuses on the attitudes,
intentions and competitive purchasing behaviors of your customers.
The key is to bring these two research disciplines together to gain a truly holistic
view of your customer.
KRI's MR2CRM strategy can help you design new processes and infrastructure
to leverage your market research and database marketing efforts for greater productivity
and intelligence.
