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As competition for students, teachers, grants and donations increases, institutions
must maximize their use of available information to enable more targeted and effective
decisions.
Recent advances in the IT infrastructures of many institutions are enabling the
storage of more data and providing much needed access to consistent, accurate and
reliable measures of institutional performance. These advances have addressed the
operational intelligence requirements of higher education. Now, leading institutions
are beginning to leverage this data environment to provide strategic intelligence for
better decision-making.
Using data mining and advanced analytics, institutions are now able to leverage their
data to discover new insights surrounding student acquisition, performance and retention
as well as other strategic issues such as curriculum planning and fundraising.
KRI's research reports for higher education are focused on helping institutions
discover previously unknown patterns in their data and using these discoveries to
dramatically improve institutional performance.
We offer research in the following areas:
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A successful continuing education program is fed by effective marketing.
The challenge faced by marketing is in knowing which course titles will be most interesting
to which prospect segment. By examining the response patterns of previous campaigns,
data mining can reveal patterns between response, campaign content, and respondent
characteristics. Together, this information can help create more intelligent and targeted
marketing of continuing education offerings as well as help define a wining set of
program offerings.
KRI's Continuing Education report provides insight into the profiles of likely responders
to various CE courses and identifies successful combinations of courses which can be
marketed together.
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Target your fundraising efforts for more gain at less cost.
What if you could spot every prospective donor and estimate their likelihood to donate
and their likely donation amount. Armed with this information you would be able to
target fundraising efforts and map the level of effort to the expected return.
KRI's Fundraising report uses predictive modeling to examine donation data and find
patterns in giving based on donor characteristics. Allowing you to improve the
effectiveness of your fundraising effort by getting more return at less cost.
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Copyright © 2003 Kenning Research Inc. All Rights Reserved.
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